What customers ask ChatGPT, by industry

Customers don't type keywords into an assistant — they ask a whole question, with a place, a situation and a wish in it. Below are realistic questions for eight kinds of business, and what to check first so the assistant has something to name you for.

Hotels, B&Bs and holiday rentals

Customers ask

• “Where should I stay in [city] for a weekend? Suggest three hotels.”
• “A family-friendly hotel near [landmark]?”
• “A quiet B&B in [area] with parking?”

Check first

• Your website says, in text, what you are, where you are and who you suit — families, couples, business travellers.
• Name, address and category are the same on your site, on booking platforms and on maps.
• Recent reviews have replies. In our Italian study the simplest question — which hotels are there in this town — was the one where hotels appeared least (figures).

Restaurants and cafés

Customers ask

• “The best [cuisine] restaurant in [city]?”
• “Where can I eat near [landmark] tonight?”
• “A good place for a quiet dinner in [area], not too expensive?”

Check first

• The menu is readable as text on your website, not only as a photo or a PDF.
• Opening hours match everywhere — site, maps, review platforms.
• Your cuisine and specialities are written out in words a customer would use.

Dentists, doctors and clinics

Customers ask

• “Who is a good family dentist in [city]?”
• “Where can I get [treatment] in [city]?”
• “A clinic in [area] that speaks English?”

Check first

• Each treatment you offer has its own clear description on your website.
• Practitioners are named, with their qualifications.
• You are listed in the professional directories patients in your country actually use.

Lawyers, accountants and consultants

Customers ask

• “An accountant in [city] who works with small businesses?”
• “Which lawyer in [city] handles [issue]?”
• “A consultant for [problem] who works in [language]?”

Check first

• Practice areas are stated plainly, one page or section each, not hidden in a PDF.
• Your listing in the professional register matches your website.
• Articles, interviews or talks by you on other websites — assistants lean on what others say about you.

Salons, spas and fitness

Customers ask

• “The best hair salon in [area]?”
• “A spa near [landmark] for a day visit?”
• “A gym in [city] with classes in the evening?”

Check first

• Services and prices are on your website as text.
• How to book is obvious, and hours are consistent across platforms.
• Reviews mention the services you want to be found for.

Courses, schools and trainers

Customers ask

• “Where can I learn [skill] in [city]?”
• “An online [topic] course in [language]?”
• “Who teaches [tool] to business owners in [country]?”

Check first

• Every course has a page with topic, level, language, format and dates.
• The teacher's name appears on other sites — partners, press, event pages.
• Your course is described with the words a learner uses, not only its brand name.

Real estate agencies

Customers ask

• “A real estate agency in [city] for long-term rentals?”
• “Who can help me buy a flat in [district]?”
• “An agency in [city] that works with foreigners?”

Check first

• The districts and property types you cover are written out.
• Your agency appears, under the same name, on the listing portals people use.
• Languages spoken and services for foreign clients are stated.

Local shops

Customers ask

• “Where can I buy [product] in [city]?”
• “A shop near [landmark] that sells [brand]?”
• “The best place in [city] for [category] gifts?”

Check first

• Product categories and main brands are listed on your website as text.
• Address, hours and contact details match everywhere.
• Local press or blogs have mentioned you — and you link to them.

If you'd rather we check

We ask these questions for you, on four assistants and in your customers' languages, read every answer by hand and tell you within 24 hours whether you are named — and what the assistant relies on instead. About the free audit.

Ask for the free audit