You can do it yourself, and a first check takes less than an hour. Below is the procedure we use, and the three mistakes that make the result look better than it is.
In short. To find out whether an AI assistant recommends your business, asking it about your business by name is not enough: you have to ask the questions a customer would ask, several times, on several assistants, and check every name by hand. Hotel Visibile does this for independent businesses — ChatGPT, Claude, Gemini and Perplexity, in two languages — and delivers a short report within 24 hours, free of charge. We started with independent hotels in Italy; the method is the same for any business that customers find by asking.
With this method we asked 172 questions about six independent hotels in Italy, in Italian and English, on four assistants. The hotel was named in 47 of them — just over one in four. But from one hotel to another the rate ranged from 4 % to 72 %, and the simplest question — which hotels are there in this town — was the one where they appeared least. The full figures, including the limits of the sample. Typical questions for other kinds of business are on this page.
If you only want to know whether you are named, the steps above are enough. The audit is useful when you want to know why you are not: besides the answers, we check the structured data on your website, your reviews and the sources the AI relies on, and we deliver at most three findings, each with its source.
The audit is free and arrives within 24 hours. If you then want us to fix what is missing, we will propose it separately — it is a different decision, and you can say no.
What we don't promise. No visibility result is guaranteed — by us or by anyone else. Whoever promises one isn't measuring.
All we need is your business name and website.
Prefer email? Write to [email protected] — a person reads and answers every message.